Wednesday, November 27, 2019
Famous Quotes of Roman Emperor Marcus Aurelius
Famous Quotes of Roman Emperor Marcus Aurelius Marcus Aurelius (Marcus Aurelius Antoninus Augustus) was a respected Roman Emperorà (161ââ¬â180 CE), a philosopher-king who was the last of Romes so-called Five Good Emperors.à His death in 180 was regarded as the end of theà Pax Romanaà and the beginning of instability that led over time to the fall of the Western Roman Empire. The reign of Marcus Aurelius is said to have symbolized the Golden Age of the Roman Empire. Known for a Rule of Reason He engaged in a number of wars and military operations aimed at quelling restive neighbors and in a costly and obsessive campaign to extend Romes northern borders. He was not best known for his military acumen, though, but for his thoughtful nature and a rule governed by reason. During his years of military campaigns, he recorded his day-to-day, discursive, fragmentary political thoughts in Greekà in untitled writings that came to be known as his 12-volume Meditations. Revered for His Stoic Thoughts in Meditations Many revere this work as one of the worlds greatest works of philosophy and a significant contribution to the modern understanding of ancient Stoicism. He practiced Stoicism and his writings reflect this philosophy of service and duty, finding balance, and reaching a state of stability and composure in the face of conflict by following nature as inspiration. But it seems his fragmentary, discursive, epigrammatic thoughts, though revered, were not original, but a reflection of the moral tenets of Stoicism, which the slave and philosopherà Epictetus had taught him. Notable Quotes From the Works of Marcus Aurelius A noble man compares and estimates himself by an idea that is higher than himself; and a mean man, by one lower than himself. The one produces aspiration; the other ambition, which is the way in which a vulgar man aspires. Accept the things to which fate binds youà and love the people with whom fate brings you together, but do so with all your heart. Adapt yourself to the things among which your lot has been cast and love sincerely the fellow creatures with whom destiny has ordained that you shall live. Anything in any way beautiful derives its beauty from itself and asks nothing beyond itself. Praise is no part of it, for nothing is made worse or better by praise. Because your own strength is unequal to the task, do not assume that it is beyond the powers of man; but if anything is within the powers and province of man, believe that it is within your own compass also. Begin. To begin is half the work, let half still remain; again begin this, and thou wilt have finished. Constantly regard the universe as one living being, having one substance and one soul; and observe how all things have reference to one perception, the perception of this one living being; and how all things act with one movementà and how all things are the cooperating causes of all things thatà exist; observe too the continuous spinning of the thread and the contexture of the web. Death is a release from the impressions of the senses, and from desires that make us their puppets, and from the vagaries of the mind, and from the hard service of the flesh. Despise not death, but welcome it, for nature wills it like all else. Everything that exists is in a manner the seed of that which will be. Everything that happens happens as it should, and if you observe carefully, you will find this to be so. Execute every act of thy life as though it were thy last. Forward, as occasion offers. Never look round to see whether any shall note it...Be satisfied with success in even the smallest matter, and think that even such a result is no trifle. He who fears death either fears the loss of sensation or a different kind of sensation. But if thou shalt have no sensation, neither wilt thou feel any harm; and if thou shalt acquire another kind of sensation, thou wilt be a different kind of living being and thou wilt not cease to live. It is not death that a man should fear, but he should fear never beginning to live. Let it be your constant method to look into the design of peoples actions and see what they would be at, as often as it is practicable; and to make this custom the more significant, practice it first upon yourself. Let men see, let them knowà a real man, who lives as he was meant to live. Look back over the past, with its changing empires that rose and fell, and you can foresee the future, too. Loss is nothing else but change, and change is Natures delight. Natural ability without education has more often raised a man to glory and virtue than education without natural ability. Never let the future disturb you. You will meet it, if you have to, with the same weapons of reason which today arm you against the present. Nothing happens to any man that he is not formed by nature to bear. Nothing has such power to broaden the mind as the ability to investigate systematically and truly all that comes under thy observation in life. Nowhere can man find a quieter or more untroubled retreat than in his own soul. Observe constantly that all things take place by change, and accustom thyself to consider that the nature of the Universe loves nothing so much as to change the things that areà and to make new things like them. Perhaps there are none more lazy, or more truly ignorant, than your everlasting readers. Such as are your habitual thoughts, such also will be the character of your mind; for the soul is dyed by the thoughts. The act of dying is one of the acts of life. The happiness of your life depends upon the quality of your thoughts: therefore, guard accordingly, and take care that you entertain no notions unsuitable to virtue and reasonable nature. The universal order and the personal order are nothing but different expressions and manifestations of a common underlying principle. The universe is transformation; our life is what our thoughts make it. There are three classes into which all the women past 70 that ever I knew were to be divided: 1. That dear old soul; 2. That old woman; 3. That old witch. Time is a sort of river of passing events, and strong is its current; no sooner is a thing brought to sight than it is swept by and another takes its place, and this, too, will be swept away. We are too much accustomed to attribute to a single cause that which is the product of several, and the majority of our controversies come from that. When you arise in the morning, think of what a precious privilege it is to be alive- to breathe, to think, to enjoy, to love. Where a man can live, he can also live well. You have power over your mind- not outside events. Realize this, and you will find strength. Your life is what your thoughts make it.
Saturday, November 23, 2019
compare contrast on washington essays
compare contrast on washington essays Perhaps the one thing that George Washington and Jean-Paul Marat share most commonly is that they have both taken part in a revolution, even though those revolutions had been on different continents, an ocean apart. George Washington was present during the American Revolution, just like Jean-Paul Marat was there when the French Revolution occurred. But where Washington was a warrior, a general and a commander of an army, Marat was a writer. Both of these were strong and powerful men who have single-handedly changed the history, as well as the map, of the world. Both of these men were intelligent and knew how to play right in the harsh times of despair and despondency. Washington realized early in the civil war that the best strategy he was to use was to harass the British. He continued to do so in the battlefield as well as in the political arena. He was one of the most vigorous advocates of the constitution and he was perhaps the prime mover of the steps that led to the Constitutional Convention at Philadelphia in 1787. It was due to his hard work and his loyalty to the nation that he was elected as the First President of the United States. It were due to his personality and his dedicated lifestyle that he was able to lead the nation into victory and help it establish a constituency that was free and is still free to this day today. Marat, on the other hand, was a journalist, writer and a doctor. His influence amongst the elite of France was what led him to become interested in the politics of the country. He had written many books and essays on the human soul and it were these philosophical thoughts that led him into joining the politics of France in hopes of making it better. He was a very active person before as well as during the French Revolution. He gave the French an idea of meritocracy and told them that it was all right for the people and normal citizens to have a say in the politics o ...
Thursday, November 21, 2019
Usability evaluation Essay Example | Topics and Well Written Essays - 3500 words
Usability evaluation - Essay Example Human Computer Interaction (HCI) is a recognized branch of computer engineering which defines various standards to ensure a safe, effective, efficient, appealing and enjoyable user experience while interacting with a computer application or surfing over the internet.Closely related to HCI is the field of usability engineering which ensures user friendliness through effective and efficient Graphical User Interfaces (GUIs) or Web Interfaces. Carroll has narrated the aims and objectives of HCI in these words, ââ¬Å"HCI is the study and practice of usability. It is about understanding and creating software and other technology that people will want to use, will be able to use, and will find effective when usedâ⬠(Carroll, 2002). The intelligent web design is an inevitable business necessity in this age of e-commerce. More often than not better and efficient web design is a matter of existence for businesses. Carey has pointed out the importance of user-friendliness in web applicati ons, ââ¬Å"Businesses must pay attention to the functionality and usability of Internet-based tasks, because the young consumers of tomorrowââ¬â¢s markets will insist on doing business on the Internet and will be intolerant of dysfunctional and unusable systems.â⬠(Carey et. al., 2003, p.360). Usability Evaluation Methods The methodical approach is a mandatory requirement for evaluating web pages. Heuristic Evaluation, Think-aloud and Performance testing are few among these evaluation methods. Each of these methods uses predefined rules to evaluate the website for its ease-of-use and other usability characteristics and have its relative accuracy in evaluating web sites usability. We can also employ a blend of these methods for evaluation purpose which may give us better insight into various met and unmet evaluation standards. This report will use a discounted heuristic method blended with think-aloud method where needed. The discounted heuristic blended with think-aloud will result in a protocol which will assess the website resources for a predefined set of heuristics and the same set of heuristics may be questioned from the naive users of think-aloud method. Usability Evaluation 1. Resource-I (http://sentencingcouncil.judiciary.gov.uk/) a) Consistency of presentation and controls i. The home page of Sentencing Council is loosely consistent. The hovering effect of various con trols is not consistent, on top level links of Home, Contact us etc. it is simple underlining with same text displayed as the feedback to the user the effect is background color change in menu controls like ââ¬Å"About the Sentencing Councilâ⬠, ââ¬Å"About Sentencingâ⬠, etc. Similarly, the punctuation is not consistent at the site. ii. Blue and Gray colors are used consistently but there are used interchangeably i.e for headings and subheadings. iii. The overall impact of the color scheme and the text is consistent. Font size and style remained consistent over the home page. iv. Image used on home page is not tightly linked with the theme of the site. A keyboard with papers on it does not present a sentencing council perfectly. v. A quite large image of interrogation sign used at home page is a bit misleading it does not take you anywhere and creates a sort frustration for the user. b) Adequate Feedback i. There is not enough feedback provided to the user on home page. i i. Hovering is used to show the expected next click of the user but it is not clearly told where this click may navigate the user. iii. The hovering screen tip text is same as that of the label so it does not provide any additional information to the user. c) Natural organization of the information i. The information on the page is well managed ii. A clear page heading, subheadings, labels and menu bar, title heading are provided to clearly define various sections of information. iii. Each section of site provides only related information d) Contextual navigation i. There is enough contextual navigation available on the home page but without any feedback. e) Efficient
Wednesday, November 20, 2019
Assignment 1 Example | Topics and Well Written Essays - 250 words - 26
1 - Assignment Example There has to be accurate harmonization between jobs as well as vertical smooth communication amongst job levels in order to obtain inter-functional coordination. The meaning of this is that the management of an organization must be used to gaps of employment such as shortages, surplus, or even deficiencies in between levels of jobs as well as job categories. (Zeiger, 2014) For this to be achieved there is the requirement for knowledge of, as well as control over the workforce elements as well as their individual connections. If decisions are to be made in the absence of such inter- connections linked between job levels as well as job categories, the outcome will be a labor force which is disgustingly out of balance in terms of moreover a qualitative sense or a quantitative sense. The decisions that are made for the adjustment of gaps of employment are dependent on, together the external sources of employment as well as the internal sources of employment. For instance, if decisions are poorly conceived, the outcome could be the impossibility of promoting from within caused by understaffing. Another reason for this could be absence of employee training at certain job levels or in certain job categories (Zeiger, 2014). The lack of ability to promote from the inside is a clear implication of additional expenditure for the firm caused by requirement of external recruitment as well as the lack of progression for the employees in the organization. Decisions on job categories and levels are critical to the conduct as well as results of the HRP since they are a way to achieve the goals o the organization. Their absence is likely to lead to a workforce that is imbalanced. In addition, they help cut costs of the organization through internal recruitment and create employee
Sunday, November 17, 2019
How can TQM be Applied to Entrepreneurship Essay Example for Free
How can TQM be Applied to Entrepreneurship Essay Total Quality Management Defined Total Quality management refers to a management process and array of disciplines that are harmonized to ensure that the organization constantly meets and exceeds customer requirements. TQM connects all divisions, departments and levels of the organization. Good management organizes all of its strategy and operations around customer requirements and builds a culture with high employee participation. TQM companies are focused on the methodical management of data of all processes and practices to remove waste and follow constant improvement. Entrepreneurship Defined Entrepreneurship is defined as the process of creating something new with value by devoting the required time and effort, assuming the associated financial, psychic, and social risks, and receiving the resulting rewards of financial and personal satisfaction and independence. (Hisrich et al, 2005) TQM Application to Entrepreneurship: An Introduction Nowadays entrepreneurs are concerned about total quality management. This involves the pursuit of total customer satisfaction, constant improvement of products and the full involvement of every employee. As Total Quality Management has shown to be a useful process for improving organizational performance, its value can only be guaranteed through a wide-ranging and well à ¬thought-out execution process. à An initial step in TQM implementation is to evaluate the organizations existing reality: relevant prerequisites have to do with the organizations history, its present requirements, swift events leading to TQM, and the existing employee quality of working life. If the existing reality does not include important prerequisites, TQM implementation should be postponed until the organization is in a state in which TQM is likely to thrive. If an organization has a history of efficient receptiveness to the environment, and if it has been able to effectively change the way it functions when needed, TQM will be easier to apply. If an organization has been traditionally imprudent and has no skill at improving its operating systems, there will be both employee uncertainty and a lack of skilled change agents. If this condition exists, a broad program of management and leadership development may be established. A management audit (Sugarman, 1988) is a good evaluation tool to see current levels of organizational functioning and areas in need of change. An organization should be in essence healthy before beginning TQM. If it has major problems such as a very unsteady funding base, poor administrative systems, lack of managerial skill, or poor employee morale, TQM would not be fitting. All the same, a particular level of stress is perhaps desirable to start TQM: people need to feel a need for a change. Kanter (1983) focus on this phenomenon by describing building blocks which are present in efficient organizational change. These forces include departures from tradition, an emergency or galvanizing incident, strategic decisions, individual prime movers, and action vehicles. Departures from tradition are activities, generally at lower levels of the organization, which happens when entrepreneurs move outside the normal ways of operating to solve a problem. A predicament, if it is not too disabling, can also help create a sense of necessity which can activate people to act. In the case of TQM, this may be a funding cut or threat, or demands from consumers or other stakeholders for enhanced quality of service. After a crisis, a leader may get involved strategically by expressing a new vision of the future to help the organization deal with it. A plan to execute TQM may be such a strategic decision. Such a leader may then become a prime mover, who takes charge in advocating the new idea and showing others how it will help them get where they want to go. Lastly, action vehicles are needed: mechanisms or structures to facilitate the change to happen and become institutionalized. TQM Visionary Leadership Leadership is an important element in successful implementation of sweeping change. The leader shows the need and sets the vision, outlining the basic purpose, objectives, and factors or requirements of TQM. The leader needs to take a long-term outlook, and must be able to inspire others to stick with the process during early stages when resistance and obstacles may seem overwhelming. The favored leadership style would be a participative one, so that staff may be involved in the design of the particular system elements. Once that strategic direction has been established, a participative style may be used on implementation details. Before this decision, obviously, the manger should study TQM, talk to others who have used it, and possibly attend a preliminary training session. This is important in order for the manager to precisely assess the fit between TQM and his style. This will be necessary in establishing an organizational culture which is in agreement with TQM, promoting and strengthening continuous quality improvement (Cohen and Brand, 1993, 118). Conclusions To sum up, first assess requirements and the existing state of the organization to make sure the need for change is clear and that TQM is a proper strategy. Leadership styles and organizational culture must be congruent with TQM. à Entrepreneurs will need to keep their commitment, keep the process visible, provide necessary support, and hold people responsible for results. Use input from stakeholder as possible; and maximize employee involvement in design of the system. à TQM should be principle motivated. It can be a powerful technique for giving a free rein to employee ingenuity and potential, reducing bureaucracy and costs, and improving service to clients and the community. References Cohen, S. Brand, R. (1993), Total Quality Management in Government. San Francisco: Josseyà ¬Bass, Inc. Hisrich, R. D., M. P. Peters and D. A. Shepherd, 2005, Entrepreneurship, 6th Edition, New York: McGraw-Hill. Kanter, R. (1983), The Change Masters. New York: Simon Schuster. Sugarman, B. (1988), The Well Managed Human Service Organization: Criteria for a Management Audit, Administration in Social Work. 12(2), 17à ¬27.
Friday, November 15, 2019
Capital Punishment Essays - Benefits of the Death Penalty :: Argumentative Persuasive Essays
Capital Punishment Essays - Benefits of the Death Penalty à In the eighteenth century,England would punish by death for pickpocketing and petty theft. Ever since the 1650's colonist could be put to death for denying the true god or cursing their parents advocates. Capital Punishment have clashed almost continuously in the forum of public opinion in state legislatures and most recently in courts. In 1972,the case of furman vs.Georgia reached the supreme court. The court decided that punishment by death did indeed violate the eighth amendment to containing that "excessive fines imposed,nor cruel and unusual punishment inflicted." By this decision death sentences all over the country were set aside. The three most common death penalties are the gas chamber,lethal injection,and the electric chair. Capital punishment has become an increasingly controversial issue over many decades. The problem lies between, is the death penalty being accepted in murder cases or ruled out completely. While some people feel that Capital Punishment will not discourage crime, Capital punishment should be legalized in all states, because it is morally just and it will deter crime. à The many opponents of capital punishment who are against it feel that the death penalty is not a deterrent and that it is barbariaertic of the past. It has no place in a civilized society today. One of the biggest arguments against capital punishment is people feel that it violates the eighth amendment which forbids cruel and unusual punishment. People against Capital Punishment believe the death penalty is absurd and is in un-christian practice. Further more, they feel society should not" encourage sentiments of vengenance cater to morbid interest in ritual execution." Criminologists also built a strong case that the threat of death failed to deter murder, anymore effectively than prison. Therefore, to inflict harm to one,it is simply useless. à However, the punishment fits the crime therefore, it is morally just. Capital punishment is an expression of society's moral outrage at offensive conduct. This may be appealing to many but it is essential in an ordered society. It asks our citizens to rely on legal procedures rather than to self-help their wrongs doings. It is morally right to sentence a person to the death penalty who has commited a serious crime as murder. If someone has murdered a person it is unethical to let the murderer live when you have an innocent person who is dead. Capital Punishment has to be based entirely on consideration of justice and morality. à Finally, the death penalty is a deterrent against crimes. Statistics show that the crime rate is reduced in all states that hold the death penalty.
Tuesday, November 12, 2019
Advertising and Leo Burnett Essay
1.0Introduction First of all, an advertising agency is uniquely and meaningfully from the client, provides an outside point of view to the effort of sell clients ââ¬Ë products or services. Besides that, an agency also can deal with overall marketing and branding strategies and promotional activities for its clients, for the example of Leo Burnett. Leo Burnett is Malaysiaââ¬â¢s leading international advertising agencies through about 95 offices in almost 85 countries, is owned by advertising conglomerate Publicis (leoburnett.com, 2013). It also helped create some of the top consumer brands such as Kelloggââ¬â¢s Frosted Flakes cereal and Tony the Tiger icon. The clients of Leo Burnett are Maybank, Petronas, Hotlink, Maxis, Taylorsââ¬â¢ college, Marlboro and so on. They are all about that special connection between brands and consumer. Their mission is the ââ¬Å"best in the world, without exception, in brand buyers turning into brand believers,â⬠and will not be using its proprietary brand of belief systems. According to Stephen Gatfield, their vision reflects his personal brand-building expertise and constant enhancements will ensure that its customers get a higher return on the deal in advertising. Based on the research, Leo Burnett won the Overall Agency of the Year 2012 at the Advertising and Marketing Awards Malaysia. 2.0Description of job titles and functions See more:à Mark Twainââ¬â¢s Humorous Satire in Running for Governor Essay The top of agency is usually led by a CEO, 2 junior presidents, and some different functional area such as executive creative director, managing director, chief operating officer, and chief executive officer. 2.1Executive Creative Director Leo Burnett has some of the most important key accounts in the world, for the example Yasmin Ahmad. She was a talent film director, writer and scriptwriter from and was also the executive creative director at Leo Burnett Kuala Lumpur. She worked at the company for 51 years, since 1958 to 2009. She brought some of the national oil company and the most remarkable advertisements for Petronas by Leo Burnett. It has won multiple awards within Malaysia and internationally so today put them as one of the top institutions in Malaysia. In the mean time, we know that her television commercials and films are well known in Malaysia because of their comedy, kindness and love. Recently, Eric Cruz is joining Leo Burnett in Malaysia as Executive Creative Director. Therefore, his work focuses on the connection between art and design, moving images and exploring new things in media hybrids. According to Tan Kien Eng, Leo Burnettââ¬â¢s CEO, he says that Ericââ¬â¢s unique bring together of experience having worked with some of the worldââ¬â¢s leading agencies across some of the most creatively-vibrant markets sets him apart. He has provided a strong global work and is deeply impressive performance in Asian cultures. 2.2Managing Director Robert Kay has joined Leo Burnett in Malaysia and he is new managing director. In the past years, he has worked for some of world Class Company and includes control marketing and product development for Australasia. In the mean time, based on the research, I found that he not only as account leader for Saatchi & Saatchi also as leader of one of Asiaââ¬â¢s most awarded marketing-services companies. Besides that, Robert Kay is a very well-known person in the company because of his passion for creativity. The most important thing is the brand has allowed him to connect with some of the popular brand in beverage industry such as Coca-Cola and Carlsberg Tetley, technology such as Hp and car industry such as Mercedes-Benz & Fiat. Thus, his work mostly focuses on providing leadership on strategic problem and looks for new business opportunity. 2.3Chief Operating Officer Recently, the company has selected Michelle Ong as chief operating officer and also overseeing operations. In fact, his work are focus on reinventing workflow process while cooperation with colleagues in the company. Furthermore, she also needs to focus on key MNC brands such as McDonaldââ¬â¢s, Dutch Lady Malaysia, and Procter & Gamble (P&G). Based on the research, she has over 15 years of strong communications experience and builds a different range of brands, have work with Ogilvy & Mather and McCann World group in the past years. 2.4Chief Executive Officer Leo Burnettââ¬â¢s chief executive officer is Tan Kien Eng. He has grown the resourceful reputation of his work with more than 20 years of industry experience. In the mean time, he also creates a team to build Arc Worldwide Malaysia as the number one direct agency for three years in Malaysia. According to Tan Kien Eng, he believes that a company with growth must come with freedom. He starts from the growth of our people and our customers ââ¬Ë business growth in order to develop the Leo Burnett brand. In Leo Burnett, he has also strengthened account servicing and creative sides. In the mean time, He also helped OgilvyOne to establish the creative reputation successful in Asia Pacific and made OgilvyOne number one in Malaysia. In the past years of advertising world, we play a role in the planning, and today because we have introduced strategic planning capability of the client has started to become more dependent on the strategic account Director. Therefore, he is focus on the next phase of growth for Leo Burnett Group Malaysia now. 3.0Conclusion As a conclusion, according to Leo Burnett, it mentioned that a good advertising does not just circulate information. It penetrates the public mind with needs and belief. In my opinion, I think that using an advertising agency can save time for a business because not needs to spend more time develop an advertising campaign. In the mean time, an advertising agency also can help us save a lot of money as agencies can get more discounts by radio or TV stations so they can get cheaper price than people in direct contact. Furthermore, advertising agencies also can help us to develop a brand in the market. It also can help us research and provide us to target the most effective market.
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